A brand isn't built on a logo, a font, or a color. A brand is built on passion. As a K9 handler and an active duty OR nurse, we sought out to create a brand founded on our love for our country and commitment to helping others discover their full potential. After 10 years in law enforcement and the military, we have seen how vital being physically fit is. By developing quality fitness apparel that encourages bringing out your inner drive, we ask, "What's Your Why?"