Privacy policy

PRIVACY POLICY

Wild South Apparel

wildsouthapparel.com

Last Updated: June 18, 2026

This Privacy Policy describes how Wild South Apparel ("we," "us," or "our") operating wildsouthapparel.com (the "Site") collects, uses, discloses, and protects your personal information when you visit or make a purchase from our Site. This policy applies to all users, including residents of Virginia, California, the European Economic Area (EEA), and other jurisdictions with applicable privacy laws.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use of our Site.


1. Information We Collect

1.1 Information You Provide Directly

We collect personal information you voluntarily provide when you:

  • Place an order: name, billing and shipping address, email address, phone number, and payment information
  • Create an account: username, password, and profile information
  • Sign up for SMS or email marketing: phone number and email address
  • Contact customer support: name, email, and message content
  • Participate in promotions, giveaways, or ambassador programs


1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address, browser type and version, operating system
  • Pages visited, time on site, referring URLs, and search terms
  • Cookie identifiers and device identifiers
  • Purchase behavior and product interactions


1.3 Information from Third Parties

We may receive information about you from third-party services including advertising platforms (Meta, Google), analytics providers, and payment processors. This may include data about your interactions with our ads or purchases made through third-party integrations.


2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including payment processing, shipping, and order confirmations
  • To communicate with you about your orders, account, or customer service inquiries
  • To send you marketing communications, including email and SMS promotions, where you have consented
  • To personalize your experience on our Site and show relevant products
  • To deliver targeted advertising on third-party platforms (Meta, Google)
  • To analyze Site usage and improve our products, services, and user experience
  • To detect, prevent, and respond to fraud, security incidents, and other harmful activity
  • To comply with legal obligations and enforce our Terms of Service


3. Data Processors and Third-Party Sharing

We share your personal information with trusted third-party service providers who assist us in operating our business. These providers are contractually obligated to protect your data and use it only for the purposes for which it was shared.


3.1 E-Commerce and Payments

Shopify: Powers our online store and processes payments. Privacy policy: https://www.shopify.com/legal/privacy


3.2 Email and SMS Marketing

Klaviyo: We use Klaviyo to manage email marketing, automated flows, and customer segmentation. Klaviyo receives your email address, purchase history, and behavioral data. Privacy policy: https://www.klaviyo.com/legal/privacy-notice

Postscript: We use Postscript to manage SMS/text message marketing. Postscript receives your phone number and purchase data to facilitate text message communications. Privacy policy: https://postscript.io/privacy-policy


3.3 Analytics

Google Analytics: We use Google Analytics to understand how visitors use our Site. Google may collect your IP address and browsing behavior. You can opt out at: https://tools.google.com/dlpage/gaoptout


3.4 Advertising

Meta (Facebook/Instagram): We use the Meta Pixel to track conversions and deliver retargeted advertising on Facebook and Instagram. The Meta Pixel collects data about your interactions with our Site and links them to your Facebook/Instagram profile where applicable. Opt out: https://www.facebook.com/settings/?tab=ads

Google Ads: We use Google Ads conversion tracking and remarketing to measure ad performance and show ads to past visitors. Opt out: https://www.google.com/settings/ads/anonymous


3.5 Reviews

Okendo: We use Okendo to collect and display product reviews. Okendo may collect your name, email, and review content.


3.6 Other Disclosures

We may also share your personal information:

  • To comply with applicable laws, regulations, or legal processes (e.g., subpoenas, court orders)
  • To protect the rights, property, or safety of Wild South Apparel, our customers, or the public
  • In connection with a business transaction such as a merger, acquisition, or sale of assets


4. SMS / Text Messaging Terms

The Wild South Apparel mobile message service (the "Service") is operated by Wild South Apparel. By consenting to our SMS service, you agree to receive recurring SMS/text messages from Wild South Apparel through your wireless provider to the mobile number you provided, even if your number is on a state or federal Do Not Call list.

Messages may include order updates, account alerts, promotions, and cart reminders. Message frequency varies. Message and data rates may apply.

You are not required to consent to SMS as a condition of purchase. Participation is voluntary.


To opt out: Text STOP to +18553106410 at any time. You will receive a one-time confirmation and no further messages will be sent.

For help: Text HELP to +18553106410 or email Support@wildsouthapparel.com

Wireless carriers are not liable for delayed or undelivered messages. We may change the short code or telephone number used to operate the Service at any time with notice.

No Sale of SMS Data: Text message opt-in data and consent status are not shared with third parties for purposes unrelated to the messaging service. Your mobile phone number, SMS opt-in status, and related consent data will not be sold, rented, or disclosed to any third party for their own marketing or commercial purposes. This information is used solely to operate the Wild South Apparel SMS messaging service and may only be shared with our SMS service provider (Postscript) as necessary to deliver that service, or as required by law.


5. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience, analyze Site usage, and deliver targeted advertising. A cookie is a small file downloaded to your device when you visit our Site.


5.1 Types of Cookies We Use

  • Strictly Necessary: Required for the Site to function (cart, checkout, login)
  • Analytics: Help us understand how visitors interact with the Site (Google Analytics, Shopify Analytics)
  • Marketing/Advertising: Used to deliver relevant ads and track conversions (Meta Pixel, Google Ads)
  • Functional: Remember your preferences and settings


Most browsers accept cookies by default. You can manage or block cookies through your browser settings, though doing so may affect Site functionality. Visit www.allaboutcookies.org for guidance.

Note: Blocking cookies may not fully prevent data sharing with third-party advertising partners. See Section 3 for opt-out options.


6. Behavioral Advertising

We use your personal information to provide targeted advertisements we believe may interest you. We share browsing and purchase data with advertising partners including Meta and Google through pixels and tracking tags.

You can opt out of targeted advertising through the following links:

  • Meta (Facebook/Instagram): https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Digital Advertising Alliance: http://optout.aboutads.info/
  • Network Advertising Initiative: http://optout.networkadvertising.org/


7. Your Privacy Rights

7.1 Virginia Consumer Data Protection Act (VCDPA)

As a Virginia-based business, we comply with the Virginia Consumer Data Protection Act. If you are a Virginia resident, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate personal data
  • Delete your personal data
  • Obtain a copy of your personal data in a portable format
  • Opt out of targeted advertising, sale of personal data, and profiling

To exercise these rights, contact us at Support@wildsouthapparel.com. We will respond within 45 days. Appeals may be submitted if we decline your request.


7.2 California Consumer Privacy Act (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, or sell
  • Delete your personal information (with certain exceptions)
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of your personal information
  • Limit use of sensitive personal information
  • Non-discrimination for exercising your rights

To submit a request, contact us at Support@wildsouthapparel.com. You may designate an authorized agent to submit requests on your behalf.

We do not sell personal information for monetary consideration. We may share data with advertising partners as described in Section 6, which may constitute "sharing" under CPRA.


7.3 General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal data under the following lawful bases:

  • Your consent
  • Performance of a contract between you and us
  • Compliance with our legal obligations
  • Our legitimate interests, which do not override your fundamental rights

You have the right to access, correct, port, restrict, or erase your personal data. Your data may be transferred outside of Europe, including to the United States and Canada. For details on how Shopify ensures GDPR compliance for these transfers, see: https://help.shopify.com/en/manual/your-account/privacy/GDPR

To exercise your EEA rights, contact us at Support@wildsouthapparel.com.


8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

  • Order data: retained for a minimum of 7 years for tax and legal compliance
  • Marketing data: retained until you opt out or request deletion
  • Account data: retained until account deletion is requested

To request erasure of your data, contact Support@wildsouthapparel.com.


9. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. These include SSL/TLS encryption, access controls, and secure payment processing through Shopify.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify affected users in accordance with applicable law.


10. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at Support@wildsouthapparel.com and we will take steps to delete it.


11. Do Not Track

Because there is no consistent industry standard for responding to Do Not Track (DNT) browser signals, we do not currently alter our data practices when we detect a DNT signal. You may use the opt-out mechanisms described in Section 6 to limit tracking.


12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.


13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.


14. Contact Us

For questions, complaints, or to exercise your privacy rights, please contact us:


Wild South Apparel

552 Central Drive

Suite 102

Virginia Beach, VA 23454

United States

Email: Support@wildsouthapparel.com

Website: wildsouthapparel.com


We will respond to all requests within 45 days. If we require additional time, we will notify you.